Founding Members

Sleep better.
Own a piece of
what fixes it.

We’re exploring a programme where the first 100,000 snüze customers become founding members — with a personal stake in what we’re building.

This page describes a programme under consideration. No offering of any kind is being made here. All figures are illustrative only and do not constitute an offer, solicitation, or promise of return of any kind.

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How it works
01

You buy snüze

Every purchase from the founding 100,000 customers earns a founding member allocation. No extra cost. No separate sign-up.

02

You receive an allocation

The founder transfers a portion of his personal stake into a vehicle on behalf of founding members. Your allocation is your documented claim on that vehicle.

03

It sits until exit

Allocations are non-transferable until a qualifying liquidity event — acquisition or IPO. Think of it like a vesting cliff. It pays when we get there.

04

If we exit, you win

At a qualifying exit, founding members receive their pro-rata share of the allocated pool. The bigger the outcome, the bigger the return on your early belief.

The allocation curve

Earlier is better.
By design.

Allocation decays with each purchase. Bag one gets the full weight. Later bags contribute progressively less. Rewards early believers — not bulk speculators. Maximum 12 bags per customer.

Purchase Allocation weight Tag Multiplier

Allocation weights are illustrative and subject to change before programme launch. Nothing here constitutes a promise of return.

→ Maximum 12 bags per customer. Allocation is not earned beyond this.
Exit calculator

See what founding
membership could mean.

Purely illustrative. Move the sliders. Not projections — just the maths at different outcomes.

$100M
1 bag
Illustrative payout at exit
$100
on $29 spent
Total spend
$29
across 1 bag
Illustrative return multiple
3.4×
on total spend — illustrative only

Figures are purely illustrative. No exit is guaranteed. This calculator does not constitute an offer, solicitation, or investment advice of any kind.

Why we’re exploring this

Customers who own it
build it with you.

→ ALIGNED INCENTIVES

Owners don’t quit

A customer with a stake in the outcome has a fundamentally different relationship with the brand. They want us to win. So they tell people. They stay. They give honest feedback.

→ NO GIMMICK

This is real equity

Not points. Not a loyalty badge. The founder transfers actual ownership into a vehicle on behalf of founding members. A genuine stake — not a voucher dressed up as one.

→ GENESIS MECHANIC

First is everything

In crypto, genesis minters always get the best terms. Same logic. The first 100,000 customers get the highest weight. That slot is finite. It doesn’t come back.

→ SLEEP AS STAKE

Buy a product. Hold a position.

Most supplements ask you to spend money and hope. We’re exploring a structure where your first purchase is also a long-term stake in the company solving your sleep problem.

Interest list

Be first to know
when this goes live.

The programme isn’t live yet. We’re working through the structure carefully to make sure it’s done right. Drop your email — you’ll hear first.

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